How do you invite someone to a meeting?
I'm not talking about friends or acquaintances here—I'm talking about inviting important people who you'd like to get advice from. CEOs and managers who you'd like to pitch your ideas on. Company owners who you dreamed of working for. These people.
Twitter? Nope, too casual.
LinkedIn? Nah, your message will probably just get deleted.
Facebook? Sure, if you're already friends with them—which is highly unlikely—but even then, it's still too casual.
Even with the advent of instant messaging apps and Social Media, email remains the top means for communicating professionally.
But before you go fire up Gmail or Outlook and start blasting away, there's one thing you need to understand.
Your email will get deleted.
Don't believe me? Here's a scenario.
John is a writer. One day, he comes up with an idea for Oprah's website that he absolutely thinks kicks ass. Oprah's assistant, Mary, is her neighbor. “Surely she'll help me out”, he thought. Excited, he shoots her a quick email:
I've come up with a super-awesome idea for Oprah's website. Could you set me up with a meeting with her so I can pitch my proposal?
If you were Mary, what do you think your response will be?
“Sure thing, John! Let me call her right away!”
Nope, I didn't think so. Even as an exercise, you probably cringed at the idea of reaching out to the Queen of Talk simply because your neighbor asked you.
Here's the thing – this actually happened! It's based on an article from Paul Brunson, who works with Oprah. You can read about it here.
See? It's not easy.
It's not a matter of intent or talent.
You may have the best intentions and the greatest of ideas but always remember that the first step is getting them to click on your email. These are super-busy ...read more